7 tips on how to choose a professional label printing house
Choosing the right label printing house is one of many important steps in the process of creating unique products that will stand out in a competitive market. Regardless of the industry, the quality of packaging is of huge importance for brand image and attracting customer attention. Therefore, it is worth investing time in the search for an operator that offers label printing. We have prepared a set of prompts to help you make the right decision. They will benefit anyone wondering how to choose a printing house, regardless of whether they are just launching their products on the market or want to change their label supplier.
1. Paying attention to experience and tradition
When choosing a label printing company, it is worth checking the experience, which means, first of all, the years of operation of the company in the market. A long-standing presence in the industry shows the company's professionalism and ability to flexibly adapt to the needs of customers, as well as to effectively fight the competition. It is worth looking for information about the company's history and achievements to make sure that the label production offer will be made by a reputable partner.
Usually such information is available on the website or social media. Today, you can easily choose Polish printers, distinguished even by several decades of extremely valuable experience - one of them is A-Z Color. A long-term presence in the market also means that the company effectively adapts to changing trends and technologies, investing, for example, in new label printers, which results in increasing quality of services offered.
2. Benefit from the wide knowledge of specialists
In the process of preparing and producing labels or packaging, the support of experienced professionals can be very valuable, who will not only suggest how to develop an attractive design, but also ensure that the final result of the work stands at the highest level. That's why it's worth choosing printing companies in which an extensive range of labels goes hand in hand with service, provided by qualified specialists.
It is worth making sure that the selected company employs experienced employees who have knowledge of the latest trends in such an area as label printing. There are several ways to do this. First of all, you can check whether the company maintains its own blog, where it shares its specialized knowledge or answers customer questions on social media. Very often the best printing house offer support and free advice on preparing labels for printing.
3. Having a professional label printer
The equipment used by a printing house has a huge impact on the quality of label production. The aesthetically pleasing, durable and highly resistant to many factors prints can be created only with the use of modern equipment and appropriate materials. Therefore, anyone considering how to choose a printing house should pay attention to the machinery and technology used.
Importantly, the label printers owned by a given company must also be well-maintained through regular service, among other things. This practice will eliminate the risk of downtime, caused by a breakdown, which, for a person ordering labels for a specific date, can have very serious financial or image consequences.
4. The use of modern technologies
With technological advances come better and better label printing methods. When looking for a company that will develop packaging, it is worth paying attention to what production processes it uses. One of the most popular solutions in recent years is flexography. This method, based, among other things, on flexible matrices, allows precise and high-quality printing of labels on a variety of materials. It is particularly effective for large print runs.
By choosing to cooperate with an experienced printing company, offering flexographic preparation of labels, you can be sure that the resulting materials will be made precisely and with the greatest care.
5. A wide range of label production
Another important factor when looking for an answer to the question: how to choose a printing company is the range of services and products it can provide us with. The more extended the range of labels, the more likely it is that we are dealing with specialists in the field. It is worth making sure that the selected company will meet the individual expectations of the customer, and that its printing presses can keep up with the production of large print runs. The best companies will be able to easily make, for example:
You also need to check whether it is possible to produce printed labels of different sizes and shapes and on different types of materials.
6. Convenient, seamless contact
Any business cooperation should be based on seamless contact between the ordering party and the contractor. It is no difference in the case of activities undertaken in connection with the production of labels. How to choose a printing house so that the whole process goes smoothly? It is worth checking whether the company provides online contact and whether there is the possibility of placing orders over the Internet. The best specialists will respond very quickly to customer questions, clarifying any doubts.
7. References and customer feedback
A final but extremely important tip is to check references and reviews from other customers. Many comments on what kind of label printers a certain company has, or how the label printing process itself and cooperation in general look like, can be found on the Internet. This will make it easier to assess whether the printing company really delivers high quality service and meets the expectations of its customers. There is also nothing stopping you from asking the selected company to provide references or sample projects that have been done before, in order to assess the effects of the work.
How to choose a printing company - summary
Choosing a professional printing company is crucial to achieving excellent label printing results. The tips and hints presented here should make it easier. We must point out that all the mentioned conditions are met by A-Z Color. We have been on the market for more than 30 years, our team consists of highly qualified specialists, and our label offer is very extensive. We use refined flexography technology, ensuring high quality printing on various types of materials. We also focus on easy contact and accessibility for customers, enjoying many positive reviews on cooperation.
>>> also read What are the most important functions of product and packaging labels?
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